The Advertising Council in collaboration with the National Marine Sanctuary Foundation (NMSF), the National Oceanic and Atmospheric Administration (NOAA), the U.S. Department of Interior, and Walt Disney Studios Home Entertainment, announced today the launch of a new series of public service advertisements (PSAs) designed to raise awareness among all Americans about the health of the oceans.The campaign launch comes the same day that NOAA issues a report stating that half the coral reef ecosystems under United States jurisdiction are considered by scientists to be in "poor" or "fair" condition and that marine debris is a significant contributor to that decline.More than half of the nation's population lives along the coast, while many others visit the ocean each year. Yet, few Americans are aware that the health of our oceans is currently at risk; nor do they realize that they have a significant and vital role to play in keeping the oceans clean.The majority of marine debris is comprised of plastics, which cause environmental problems since they degrade even more slowly in seawater than on land. According to the Ocean Conservancy, cigarette lighters/butts/packaging, food wrappers, and beverage containers are among the top ten debris items collected in the oceans every year.The new ads, which prominently feature scenes and characters from Disney's all-new ocean themed animated direct-to-DVD film, The Little Mermaid: Ariel's Beginning (debuting on DVD August 26) will help to deliver this vital environmental message in a family friendly way. The PSAs are designed to encourage all Americans to identify ways they can take action to protect our oceans from harmful debris and remind viewers to visit http://www.keepoceansclean.org to learn how you can help to keep our oceans clean.
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